Back to the Start

A stop-motion animated film about farming commissioned by Chipotle Mexican Grill.

It shows the life of a farmer as he slowly turns his family farm into an industrial animal factory, before seeing the errors of his ways and opting for a more sustainable future.  Willie Nelson recorded a cover version of Coldplay's song, 'The Scientist', especially for the film's soundtrack.

Behind the Scenes

The film was shot over four weeks at Clapham Road Studios in London.

Film Grand Prix, Cannes Festival of Creativity, 2012
Branded Content Grand Prix, Cannes Festival of Creativity, 2012
Film Craft Gold Lion, Cannes Festival of Creativity, 2012
4 Gold Cubes, 2 Silver Cubes, Art Directors Club Awards, 2012
Grandy, Andy Awards, 2012
'Ads worth Spreading 2012', TED, 2012
Silver pencil, D&AD, 2012
Grand Clio, Film, Clio Awards, 2012
People's Voice Award, Webby Awards, 2012

Client: Chipotle
Agency: CAA and Chipotle

Production Company: Nexus
Director: Johnny Kelly
Nexus Exec Producer: Cedric Gairard , Chris O’Reilly Charlotte Bavasso
Nexus Producer: Liz Chan
Nexus Production Managers: Claire Thompson, Alistair Pratten
Director of Photography: Matthew Day
Camera Assistant: Max Halstead
Model Assistant: Joe James
Electrician: Aldo Camileri
Model Rigger: Gary Faulkner
Character Animator: Gary Cureton
Set Animator: Matthew Cooper
Compositors: Alasdair Brotherston, John Taylor
Production Designer: Graham Staughton
Art Department: Gordon Allen, Ben Côté, Joe Kirton
Studio Manager: Elizabeth Day
Models: Bob @ Artem
3D Previs Lead: Mark Davies
3D Previs Modelling: Wayne Kresil

Music Supervision: David Leinhart at Duotone Audio
Music Producers: Justin Stanley and Doyle Bramhall
Content Manager: Liz Graves
Artist: Willie Nelson
Sound Design: Barnaby Templer @ Fonic