AIB

The Power of Doing

A little suitcase follows her dreams.

I directed this fun thing for AIB bank, brought to life using a fully puppeteered bag (named Casey).

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Shot over three days in Ireland and Bulgaria, the commercial was commissioned by Rothco and produced by Antidote, with post production by Screen Scene. The suitcase was lovingly constructed by Joe Fallover and his team.

Client: AIB
Chief Marketing Officer: Mark Doyle
Head of Marketing, Consumer: Paul Fisher
Marketing Manager, Consumer: Claire Lynch
Brand Manager, Personal Credit: Aine Brady

Agency: Rothco (part of Accenture Interactive)
Head of Production: Margaret Levingstone
Executive Producer: Jessica Derby
Agency Producer: Jen Wu
Executive Creative Director: Alan Kelly
Creative Director: Stephen Rogers
Senior Copywriter: James Pash
Senior Finished Artist: Mickey Hughes
Business Director: Jimi McGrath
Senior Account Director: Emily Lyons
Account Manager: Amy Harrington
Account Executive: Dairiona Ryan
Director of Strategy: Patrick Ronaldson
Strategy: Tara Finnegan

Production Company: Antidote
Director: Johnny Kelly
Producer: Andrew Freedman
Line Producer: Glen Collins
Production Coordinator: Paula Stewart
Assistant Coordinator: Emer Molloy
Director of Photography: Matt Fox
Production Designer: Joe Fallover
Puppeteer: Damien Farrell
Assistant puppeteer: Colin Purves

Crew — Ireland
Locations Manager: Peter Conway
1st Assistant Director: Nick Thomas
3rd Assistant Director: Conor Flannery
2nd AC / DIT: Peter Delaney
Grip: Jimmy Gillen
Video Assist: Will Rothschild
Video Assist Asst: James Fagan
Standby Props: Harrie Fallover
Prop Buyer: Jeannie O’ Brien
SFX Coordinators: Martin Fitzpatrick and Liam McDonald
Gaffer: Addo Gallagher
Electricians: James Doyle and Joseph Mylotte

Crew — Bulgaria
Production Manager: Ivan “Kebapa” Ivanov
Location Managers: Ivaylo Genov and Stefan Mutafchiev
POC: Monika Spasova
Production Assistant: Nasko Atanasov
1st Assistant Director: Edis Seliminski
3rd Assistant Director: Vanina Gerova
Casting: Kristiya Tombusheva
1st AC “A” camera: Boryana Papazova
2nd AC “A” camera: Zdravko Shalichev
Video Control: Angel Babarev
Key Grip: Vihar Nikolov
Gaffer: Petar Kostov
Prop Master: Vasil Ivanov
Stand By Props: Teodor Tomov
SFX Coordinator: Antonia Tocheva
Key SFX Technician: Jivko Delchev
Costume Designer: Sergei Yordanov

Post House: Screen Scene
Editor: Jake Walshe
Post Production Supervisor: Anne Marie Downs
VFX Supervisor: Allen Sillery
Music: Woodwork Music
Composer: Philip Kay
Sound Design: Jon Clarke @ Factory UK
Audio Producer: Deborah Whitfield
Colourist: Gary Curran @ Outer Limits