Creative Freedom

A 60 second film I directed for Dropbox, for their first ever ad campaign.

The brief from agency 72andSunny: illustrate the amazing things can be done with creative freedom. We approached over 100 collaborators to make a slice of the film each. Julian Glander designed and animated the sequence shown in the thumbnail above.

Each contributor was given a framework shape to work with and the results were assembled, edited and animated at Nexus. You can read an in-depth interview with me about the project, collaboration and babies, on Motionographer.

Client: Dropbox
Kristen Spilman, Patrick Rowell, Sheila Vashee, Julie Herendeen, Preston Hershorn

Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Group Creative Director: Matt Murphy
Creative Director/Designer: Robert Teague
Creative Director/Writer: Claire Morrisey
Sr. Writer: Dave Carlson
Designer: Nick Marx
Sr. Film Producer: Angelo Mazzamuto
Sr. Film Producer: Perrin Rausch
Film Producer: Emilie Talermo
Group Brand Director: Rhea Curry
Brand Director: Shannon Reed
Brand Coordinator: Zachary Hill
Business Affairs Director: Kallie Halbach
Sr. Business Affairs Manager: Lara Drew
Business Affairs Coordinator: Calli Howard
Business Affairs Coordinator: Michelle Fink
Co-Head of Strategy/Group Strategy Director: Bryan Smith
Strategy Director: Brooke-Lynn Luat
Jr. Strategist: Gigi Braybrooks

Production Company: Nexus
Director: Johnny Kelly
Executive Creative Director: Chris O’Reilly
Sr. Producer: Isobel Conroy
Production Manager: Lucy Banks
Production Manager: Thomas Cullen
Studio Director of Photography: Matthew Day
Locations Director of Photography: Matthew Fox
Project Lead: Elliott Kajdan
Project Lead: David Walker
Editor (60): David Slade
Editor (30): Nick Gartner
Production Design: Stripeland
Art Department @Stripeland: Ben Gerlis, Ben Austin, Sean Hogan, Gemma Pearce, Emily Suvanvej, Jack Needle
3D Animation: Eaton Crous, Joao Monteiro
2D Animation: Tom Bunker, James Hatley
Compositing: Bence Varga, Pete Baxter
Post Production: Time Based Arts
Compositor: Sheldon Gardner
Colorist: Simone Grattarola

Music & Sound: Human
Mix Credits: Formosa Group
Mixer: John Bolen, Hermann Thurmann
Executive Producer: Lauren Cascio
Assistant: Jeff King

Iain Acton, Stine Belden Roed, Valerie Berry, Marc Bouyer, Nicolas Brantut, Dan Burgess, Nicholas Burrows / Nous Vous, Tom Bunker, Joey Camacho / Raw & Rendered, Loan Casanave, Ryan Close, Isobel Conroy, Mark Conroy, Matthew Cooper, Andrea Cuius / Nocte, Jack Cunningham, Valentina D’Efilippo, Sophie Durston, Renaud Futterer / Panoply, Julian Glander, Marcin Ignac / Variable, Jamie Jones, Jean Michel Kajdan, Michael Kirkham, Jim LeFevre, Luigi Mazzamuto, McBess. Cian McLoughlin. Denise Nestor. Charlotte Quillet. Florent Rousseau, Joelle Snaith, Joe Sparrow, Karolis Strautniekas, Yuki Sugiyura, Javier Tomassi. Emmanuelle Walker, Duncan Wilson / Barber Osgerby, Industrial Facility, M&E